It’s late in the fourth quarter of Monday Night Football, and the marquee recreation of the standard period, concerning Kansas Town and Philadelphia, is coming down to the last travel.

The Chiefs are seeking to run out the clock. The Eagles are on the lookout for a probability to get the ball again. The Eagles get the stop — but there is a flag. Controversial penalty on the defense. Chiefs earn and go over.

That is a decidedly plausible situation. We know this because it’s specifically what happened the last time these two teams achieved.

The very last time they satisfied, nevertheless, the sport was not televised on ESPN, and ESPN had not lent its title and brand to a cell betting app.

When all those two groups have interaction in a Super Bowl 57 rematch on Nov. 20, ESPN will be airing it, and hundreds upon thousands of sports bettors will have wagered on the sport employing ESPN Guess, an on the internet sportsbook that will be 6 times aged.

And in the higher than scenario, around half of these bettors will, as a outcome of the controversial flag, eliminate a bet they if not may possibly have won. 

If the bettor loses, that suggests the sportsbook wins. From there, not several dots have to be related to exit sensible mind and enter emotional mind and make your mind up, “ESPN wanted the Chiefs to acquire so ESPN Wager could acquire my money, and the refs had been in on it” — especially if you have no strategy who or what PENN Leisure is.

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The PENN driving the curtain

No ESPN employee will have anything to do with location the odds on the ESPN Bet app immediately after it launches on Nov. 14. Sure, ESPN workforce may attach their names to special parlay bets they endorse (if every single other cell sportsbook with affiliated broadcasters or brand ambassadors is any sign). But you are not up in opposition to Scott Van Pelt or Stephen A. Smith or even Jimmy Pitaro, the chairman of ESPN.

PENN Amusement, a corporation headquartered some 65 miles northwest of Philadelphia in Wyomissing, Pennsylvania, is handling all sportsbook functions, just as it did with ESPN BET’s predecessor, Barstool Sportsbook.

But a lot of the gambling general public will see the great and highly effective Oz although shelling out no focus to the bookmaker driving the curtain.

“There are generally likely to be persons who just do not get it, and it’s likely to be hard for ESPN to make individuals notice that the hazard place, the oddsmaking home, is not in Bristol [Connecticut],” Doug Kezirian, a broadcaster at ESPN from 2012 right until this earlier July, explained to Sports Take care of not long ago when questioned about his previous employer venturing into the sportsbook space soon after his departure. “It seems like this deal with PENN was the right offer, but there is usually a danger, and in this situation, there is going to be a brand threat.”

In limited, Kezirian expects ESPN to get some blowback from folks who really do not grasp that ESPN is not “the house” any more than the CEO of State Farm is dependable for the discipline situations at Point out Farm Stadium.

“There are stupid people out there,” Kezirian mentioned bluntly. “Even however there’s likely to be tons of separation, and ESPN is not producing betting lines or anything at all — they’re partnering with another person who does it all, self-contained — there’s even now heading to be that smaller sliver of Twitter idiots who lash out.” 

From Barstool Sportsbook to ESPN Bet

PENN Leisure, previously Penn Countrywide Gaming, operates casinos and racetracks in 20 states, from Pennsylvania and Maine to Nevada and New Mexico.

PENN obtained Barstool Sports in phases commencing in February 2020 and introduced Barstool Sportsbook that September. From then right up until the Aug. 8 announcement that Barstool Sportsbook would be rebranded as ESPN Wager and that PENN would provide the Barstool brand back again to founder Dave Portnoy, the public mainly noticed Portnoy as the facial area of Barstool Sportsbook.

Portnoy was not environment strains, and bettors have been not heading head-to-head versus him, but certainly there have been consumers on social media who held Portnoy accountable for whichever challenges they experienced with the sportsbook, and Portnoy was not shy about leaning into that.

The circumstance will be different at ESPN. The network has its share of entrance-struggling with lightning rods, such as Pat McAfee, but no 1 particular person is even larger than the brand name in Bristol.

The trick will be to use that model to encourage the sportsbook whilst however putting some place among the “ESPN” identify and the “ESPN BET” title.

PENN is jogging the sportsbook. PENN has famous that it is keeping the tech stack used for Barstool Sportsbook in spot.

But to the regular individual who does not observe the ins and outs of the U.S. gambling sector, the PENN identify indicates nothing at all, and the ESPN title has been front and heart for as extensive as most of us can keep in mind.

It is a fantastic needle to thread. Expect some ugliness on social media as assuredly some bettors will not just count on Scott Van Pelt to report on the undesirable beats but will also blame him for them.


ESPN Wager is virtually listed here — get in on the motion with our exclusive ESPN Bet promo code when ESPN Wager launches Nov. 14.

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