Ahead of National Telephone Day we have revealed the most popular mobile apps in the UK in the past year.

Phones have become an integral part of modern-day life, with some apps being the main reason most of us spend so much time on our phones. Whether they are social media, messaging or entertainment apps, millions of people around the world use these apps every day. So, with National Telephone Day coming up on the 25th of April, have you ever wondered which are the most popular apps in the UK?

Well, to discover this, online casino Betway utilised the consumer research tool Brandwatch to analyse some of the most used apps in the UK in order to reveal which are the most popular apps in the country and across some of the UK’s major cities based on their total amount of online mentions over the past 12 months.

The following table ranks the top 20 most popular apps in the UK as a whole according to their total number of online mentions this year:

Rank

App

Online Mentions

1

X (Twitter)

3,230,750,583

2

YouTube

2,926,698,184

3

Instagram

1,335,746,939

4

Facebook

1,192,554,534

5

Amazon

1,018,023,202

6

TikTok

832,843,104

7

WhatsApp

787,659,242

8

Netflix

672,594,004

9

eBay

381,659,462

10

Spotify

374,203,445

11

BBC News

343,789,094

12

Snapchat

246,886,940

13

LinkedIn

176,950,427

14

Gmail

162,093,744

15

Uber

149,524,053

16

Reddit

72,890,494

17

Temu

43,629,237

18

BBC iPlayer

42,844,943

19

Google Maps

30,499,689

20

Microsoft Teams

10,688,628

 

The research revealed that X (Twitter) is by far the most popular app in the UK, amounting over 3.23 billion mentions online this past year, ahead of YouTube in second place with 2.93 billion online mentions and Instagram with 1.36 billion online mentions.

The controversial social media app TikTok ranks in 6th place with 832 million online mentions, with the more established Facebook ranks 4th with just under 1.2 billion online mentions.

Methodology:

Through initial desk research, 20 of the most used apps in the UK were gathered and then analysed through the consumer research tool Brandwatch in order to reveal the total number of online mentions for each app since April 2023.

The apps were then ranked based on their total number of online mentions, revealing which apps are the most popular both in the UK and across various UK cities.

Data accurate as of 10/04/2024.



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