Betway’s latest research reveals the most popular beaches around the world.

There’s simply nothing on earth like a beautiful beach. Whether your preferred coastal style is rustic and remote or well-equipped and lively, online slots site Betway decided to take a look at some of the most beautiful beaches in the world. On any of them, you’ll find some of the world’s softest sand, clearest waters, and dramatic views that feel downright cinematic.

To rank the beaches 3 different factors were analysed, Google search results, Instagram hashtag posts, and TikTok views. The results are intriguing, but more importantly, they reveal which beaches can knock your socks off, either for their solitary beauty or sense of place.

The study found that the most popular beaches are concentrated in North America, with seven of the top 10 beaches located in the United States and Canada. Europe is not left behind with iconic beaches in Portugal, Iceland, and Greece featured in the list.

·         The most popular beach in the world is Laguna Beach, California, which received a score of 55.03 out of 100.

·         Laguna Beach was followed by Malibu, California (52.69) and Long Beach, British Columbia (44.07).

·         The most popular beach in Europe is Praia da Rocha in Portugal, which ranked 11th overall with a score of 2.79.

The full list is as follows:

Beach

Google searches

Instagram posts

TikTok views

Popularity score/100

Laguna Beach

301,000

3,284,257

878,200,000

55.03496258

Malibu Beach

1,000,000

6,399,094

32,100,000

52.69815813

Long Beach

450,000

7,289,133

19,500,000

44.06838732

Outer Banks

1,500,000

751

42,400,000

34.94254222

Honolulu (Waikiki Beach)

90,500

992,000

123,000,000

11.21415358

Clearwater Beach

301,000

63,664

3,740,000

7.120473694

Gulf Shores

110,000

677,551

33,800,000

6.824235775

Wasaga Beach

90,500

245,077

38,600,000

4.595592702

Siesta Key Beach

110,000

254,000

9,500,000

3.965271427

Wreck Beach

33,100

56,159

67,400,000

3.549329269

Praia da Rocha

74,000

124,022

15,500,000

2.798713778

Reynisfjara Beach

33,100

40,499

34,800,000

2.240464649

Elafonissi Beach

40,500

178,000

2300000

1.800165974

Cala Goloritze Beach

74,000

202

2,150,000

1.7258704

Bruce Peninsula

30,100

169,908

4,200,000

1.604180779

Kitsilano Beach

49,500

66,073

2,400,000

1.492153343

Navagio Beach

31,100

92,156

9,100,000

1.45684374

Grand Beach Provincial Park

33,100

31,329

3,100,000

0.995433399

Maui Beach

18,100

66,000

2,700,000

0.805478752

Zlatni Rat Beach

5,400

9,157

14,900,000

0.72638208

Cavendish Beach

9,900

16,071

5,300,000

0.493643447

Kauai Beaches

9,900

6,559

4,700,000

0.427377605

Playa de Muro

6,600

4,962

6,500,000

0.415062142

Parlee Beach

9,900

12,206

2,200,000

0.358317097

Ingonish Beach

9,900

4,238

418,900

0.254285348

Værøy Beach

40

4

3,200,000

0.121380351

Stanhope Beach

1,000

669

18,00

0.024372523

Falsterbo Peninsula

40

95

166,400

0.006663119

One million visitors a year make the journey west from Parksville on Highway 4 (Pacific Rim Highway) to experience the romantic isolation of the Pacific Rim and Long Beach region. And it’s not surprising that Long Beach is the most popular beach in Canada with almost 200 million views on TikTok! Other Canadian beaches on the list are Wasaga Beach in Ontario which is the longest freshwater beach in the world and Wreck Beach which completes the top 10 around the world!

As summer approaches, beach getaways are on many minds, and most will start planning their dream beach escape!

Methodology:

Betway Casino’s study analyzed the popularity of beaches around the world based on a combination of three factors: Google searches, Instagram posts, and TikTok views. The study used data from the past year to identify the beaches that were most popular with travelers. The beaches were then ranked on a scale of 1 to 100, with the most popular beaches receiving the highest scores.

All data is correct as of 12.4.2024



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