It’s all glitz and glamour as BetMGM, a front-running sports betting and iGaming operator, launches a new ad campaign featuring the star power of Academy Award-winning actor, Jamie Foxx. This high-impact campaign zeroes in on the electric live nature of the BetMGM sportsbook, adding a zest of Hollywood appeal to the world of sports betting.

Jamie Foxx Ignites BetMGM’s Live Sports Betting Appeal

The celebrated talent of Jamie Foxx takes center stage in the new BetMGM advertising campaign, engineered to highlight the exhilaration of the platform’s live sports betting services. With two television spots lined up, the campaign kicks off with a “Doing it Live” advertisement that revolves around real-time sports betting.

Decked out in sharp attire, Foxx is seen taking the helm at a piano in a Las Vegas casino. Much to the audience’s surprise, the scene bursts into a flurry of sports activities as Foxx invites viewers to experience the live thrill of sports betting with BetMGM.

A Nod to Iconic Las Vegas Destinations

The campaign showcases not only the digital prowess of the BetMGM app but also its deep connectivity with iconic Las Vegas destinations. The second planned TV spot, titled “The Game,” features Foxx browsing the wide array of wagers available on the BetMGM app while navigating through the Park MGM premises.

The ad culminates in a nod to an upcoming race along the Las Vegas Strip, with Foxx stepping into a branded race car. Spicing it up further, BetMGM ambassador Wayne Gretzky makes a special cameo in the advertisement.

BetMGM’s Enhanced Offer: More Than Just a Betting Platform

The campaign showcases this season’s enhanced offer from BetMGM, which allows new customers to wager up to $1,500 on their first bet, receiving a payback in bonus bets for any losing wagers. This facet of the campaign highlights BetMGM’s position as more than just a sports betting platform, underscoring its customer-friendly approach.

Spreading the Message Across Channels

Designed to captivate sports and betting enthusiasts alike, the campaign is set to appear across a range of channels, including broadcast, digital, social, and owned channels. BetMGM ambassadors are geared to promote the content through their personal channels, adding their unique voices to the sports betting conversation in real-time.

Our Thoughts on the News

The fusion of Hollywood charm, sports, and the thrill of betting is a marketing masterstroke by BetMGM. By leveraging Jamie Foxx’s global persona, the company positions itself as a top-tier, live entertainment sports betting platform. This campaign underscores a new era in the sports betting industry, one defined by star-powered appeal, customer-centric promotional offers, and a dynamic and all-inclusive betting experience. The industry is no longer just about placing bets; it’s about creating an overall enriching entertainment ambiance around the betting process. Now, that’s indeed “doing it live.”



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